You’re basically getting billions of dollars of R&D for free. Today, you can use Google Maps, Bing, and OpenStreetMap for free on your app. Still, its efforts have paid off in huge dividends. Although no one knows exactly how much Google invested to build its hyper-complex Google Maps software, we imagine the figures must have been astronomical. And, most of us have used Google Maps (or MapQuest) to help us navigate unfamiliar streets. We’ve all pulled out our phones and asked Google or Siri to guide us to the nearest McDonald’s. It makes life easier for them - which means lower churn rates for you. So, instead of forcing users to rely on another mapping app to find your location, they can simply find you through your app. Whether your customers use it as a navigational tool, or your vendors offer it as a search-based tool for their customers, interactive maps can transform your business.īelow, we discuss mapping tools, embeddable maps you can insert into your application to show users exactly where they need to go. In today’s location-based ecosystem, geospatial data is gold. It’s the same with web apps.Īnd, there’s no feature quite like maps. So, if you pack your app with engaging, valuable features, you’re far more likely to score a coveted spot at the top of the app list. Accordingly, 66% of users wish they could do more with their favorite apps.

Although there are 2.5 million apps on the app store, the average person uses only about 9 of them regularly. Yet, despite this, creating a competitive app remains a challenge.

Today, the average Android user checks phone messages every 12 minutes. According to a now-legendary study, more people own mobile phones than toothbrushes. This is because our collective thirst for connectivity knows few limits in this digital age.

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